The Internet is flooded with offers and products of all kinds. It is difficult to draw attention to oneself and the own services. If somebody watches a video, interest is either catched within seconds or not at all. At the same time, software in particular has the problem of being a product that is quite abstract and difficult to grasp for many people.

Numerous studies have shown, however, that there is a way to get the viewer’s immediate, full attention in a video, and also to provide the video with the emotions you want: show a face in the video. Our brain can’t help but respond because we’re born this way. This is known to go as far as recognizing a face where there is none, be it on objects, buildings, or even on Mars. A face in a video not only draws attention, it also immediately creates a more personal atmosphere, and emotions are transported directly to the viewer—not for nothing it is said: “Laughter is contagious”.

Nevertheless, many product videos contain no faces. I can understand the reasons very well: I was never crazy about being in front of the camera. The production of a professional video is quite an effort. And most of all, the audience is mostly interested in the product, not me. But is that really the case?

I thought about this for a while and then made the decision to just try it and appear on the new product video, with the intention of making Patentswatch more personal and accessible as a software product. You can see the result on the Patentswatch website—your opinion and feedback are of course very interesting to me.